Kirill Miroshnichenko, our Sales Director here at Endorphina, has recently been interviewed by iGaming Cafe and The Betting Coach to share insights on online casino products. Inside the interview, you can also uncover Endorphina’s new plans, what we’ve accomplished so far in 2021, what makes our company unique, and how our work is structured. Interested in finding out? Take a look at the full interview below:
The Betting Coach: Hi Kirill, we are happy about this interview! How are things at Endorphina? Tell us what’s been happening in 2021!
Kirill: This year has been very promising so far and may become the most successful for us for a few reasons: We’ve achieved a few strategic partnerships with leading iGaming companies in the whole industry to positively reflect our financial results. In addition, we’ve been shortlisted in prestigious awards like SBC Awards, Europe Gaming Awards, and CasinoBeats Awards.
The Betting Coach: You have been part of this incredible company for more than two years! Surely you will have experienced incredible emotions and have many stories to tell! Is there anything memorable that you would like to share with us?
Kirill: When I started working at Endorphina, it was a relatively small company and in just a few years, we became one of the leading suppliers in the market. Our team grew more than 4 times since that time! The most interesting part of this journey is being involved in this incredible growth. One of the most memorable moments for me is ICE Expo 2020. We brought a real tank to our stand and at each hour, we shot out real cash. I haven’t seen a crowd that big before!
The Betting Coach: The restart of the land-based events is an important factor in consolidating partnerships or finding new customers. Also during the pandemic, Endorphina reached important business levels. What makes the work and the products/services of the company you represent unique?
Kirill: One of the reasons that make us unique and why our players love Endorphina is that we manage to maintain a balance in slot themes – we have classic games for old-schoolers in new designs as well as unique mechanics in slots like Minotauros, Rooster Fury. We are also famous for themed games like The Emirate, Mongol treasures, Urartu, and Akbar & Birbal that target specific regions and markets.
The Betting Coach: Recently, Endorphina released the Hell Hot 40 slot! A new game that expands your company's versatile and broad portfolio! Tell us about this new title and the best Endorphina slots currently integrated into the various gaming platforms.
Kirill: One of the recent releases is a sequel to one of the most popular slot series that we have released in 2021 – Hell Hot. Hell Hot 40 is a colorful classic slot, with fruits covered in flames and burning Wild and Scatter symbols. The Hell Hot series in total has shown incredible results and the 100 lines and 20 lines versions are now loved by players from many target markets. We have recently celebrated a new milestone for Endorphina – 100 slots have been released since we’ve been established as a company. It is a huge achievement for us here, and we are very happy to know that with such a vast portfolio of games, we are able to satisfy the expectations of players from different markets and with different tastes. Of course, we do not stop at just this. We plan to release many more games soon!
The Betting Coach: Being the Sales Director means knowing how to communicate with all company functions, keeping up with new technologies, skilfully handling digital tools, assuming a leadership role, and promoting coaching and storytelling activities. How is your work structured? How delicate is your role in the company?
Kirill: It’s getting more and more challenging to structure work and have time to do everything. Sometimes 24 hours in the day is not enough, especially during business trips. Luckily, my team has a well-structured model. The Sales Department is divided into 3 levels: Junior sales, sales, and senior sales managers - it allows us to manage the team. I believe that the supervisor can directly manage a maximum of 3-4 people, not more. So, when you have a bigger team, you need to implement more complex structures and delegate your responsibilities to others. For instance, In our team, senior managers are fully responsible for the onboarding program.
The Betting Coach: In addition to your coordination and sales work, you are in charge of presiding over institutional events and global fairs; we recently met you at various appointments. Tell us about Cyprus Gaming Show and iGAMING NEXT.
Kirill: Both events were great. For iGaming Next, it was their first offline event and I want to congratulate them for the excellent work! It’s great to see how the organization of such events can reach world standards. The panels are also becoming more interesting. Some companies used these events to present their new products. Malta and Cyprus are big hubs in our industry and as always, we are not missing the opportunity to meet our existing and potential partners, especially after such a long break due to the several lockdowns.
The Betting Coach: We will soon meet Endorphina at two events that will close this wonderful 2021 - SIGMA and SBC AWARDS! What can we expect?
Kirill: We are famous for bringing fun and unexpected ideas to our stands. This year is not an exception, as always, we want to surprise visitors of the expo with interesting activities and unique merch at our stand. So, I invite everyone to stop by! At SBC AWARDS, we hope to get the award in the category of Slots Developer of the Year!
The Betting Coach: To conclude our interview, could you tell us something about 2022? Will Endorphina open its business to new markets? What news will be available soon?
Kirill: We’re working on new promo tools which I’m sure our players will love. But we don’t want to spoil the surprise for our players. In addition, we will continue our expansion into the Balkan region. Furthermore, we have also prepared some exciting news regarding entering new markets, so stay tuned!
Thanks for reading the full interview! We hope you’ve absorbed some juicy info and that you’re already looking forward to what’s coming next. Stay tuned by following our social media!