At BiS SiGMA Americas in São Paulo, Endorphina showcased its creative force and bold vision for Latin America. In interviews, Account Manager Jade Torres and Regional Director Sérgio Segovia revealed what drives the company’s success - from player-focused design to a strong push into the Brazilian market.
Creating Engaging Experiences: It’s All About the Player
During the interview with Gaming365, Jade Torres explained the core principles that drive our game creation process.
“At Endorphina, we believe that a game’s success starts long before its launch — and continues long after,” said Jade. “From the conception phase, we immerse ourselves in research, analyze data, and follow our intuition to create experiences that are both competitive and engaging.”
While focusing on research and data, Endorphina also creates games that spark emotion, creating a special connection with the player.
Jade explained: “This could be through a captivating narrative, an unexpected mechanic, or even a touch of humor. Small details—a striking sound, a moment of suspense, or an unusual symbol—make all the difference in the player’s experience.”
Endorphina: Where Creativity Meets Comfort
"Innovation is our fuel, but we respect the classics," said Jade.
Widely recognized as one of the most innovative slot providers in the industry, our games vary from classic to unconventional, featuring different game themes, familiar mechanics with unexpected twists, and engaging gameplay. Our player-centered approach to game development ensures a diverse game portfolio ranging from Hit Slot 2025 and Clover Flames to more unique titles like Power Balls and our most recent Fortune Capybara.
Beyond the Numbers: Measuring True Game Success
For Endorphina, true success extends beyond revenue figures.
"The real win is when a game becomes a genuine player favorite," Jade emphasized, highlighting the value we place on player engagement, feedback, and the organic promotion by our partners.
Read the full interview with Jade Torres to learn more about our ideal slot for the future!
Brazil on the Horizon: A Localized and Innovative Approach
While Jade offered a glimpse into Endorphina's global creative vision, Sérgio Segovia, speaking directly from the BiS SiGMA, shed light on our ambitious plans for Brazil and Latin America!
In an exclusive interview with GAMES MAGAZINE BRASIL (GMB), Sérgio shared exciting details about how Endorphina is tailoring its approach for this vibrant and fast-growing market.
The first to steal the spotlight was none other than our Capy, the protagonist of our newest slot release, Fortune Capybara! Sérgio explained that this game is all about capturing the heart of Brazilian culture: friendship, fun, and those laid-back vibes.
But we’re not just dropping any old games in Brazil – we’re taking our European hits and giving them a Brazilian makeover, with 80 of our top 200 games already certified for the Brazilian market!
“Out of 200 games globally, 80 have been certified for the Brazilian market,” said Sérgio. “Endorphina aims to have its games available with at least 80% of regulated operators in Brazil within the next three to six months.”
Get ready for a wave of new games from Endorphina, including fresh takes on classic favorites with a strong Brazilian influence. They're taking their winning formula and adding local names, cultural elements, and that unmistakable Brazilian energy.
AI-Powered Slots and Innovation
Endorphina isn't just about fun themes; it’s about telling a story and embracing the future.
“We have begun incorporating artificial intelligence and machine learning into game development, as seen with our game 'Joker Ra,' to better understand and cater to regional preferences,” explained Sérgio.
What's Next? More Brazilian Flavor!
Endorphina is clearly all-in on Brazil, and with our unique blend of fun, innovation, and cultural sensitivity, we're set to make a big splash in the Latin American market! Keep an eye out for Fortune Capybara and more exciting content coming your way.
Check out the full interview to learn about our upcoming releases and plans for 2025!
