In his recent Eventus International interview, Dzangar Jesenov, an experienced compliance professional with over 15 years in the field, shared a thought-provoking perspective on the modern business landscape. During the interview, our Head of Compliance delved into the deep connection between compliance, trust, and the ever-growing value of human attention. The Dzangar interview highlights why mastering attention management has become essential for sustainable business growth in today’s fast-paced industries.
Compliance as the Language of Trust
With a career built on precision, ethics, and attention to detail, Dzangar approaches compliance from a distinctly human angle. He believes that true compliance is not just about documents and regulations — it’s about understanding where people place their attention and trust.
"Personally, I consider attention to be the most valuable commodity of our time," Dzangar shares.
He explains that both individuals and companies thrive when they manage to capture and maintain attention authentically. In his words:
"Where our attention goes, ideas, plans, actions, and milestones follow."
This vision reframes compliance as more than a control mechanism — it becomes a validation point that strengthens credibility, reinforces transparency, and builds a lasting connection between businesses and their audiences.
The Link Between Attention, Trust, and Profitability
Dzangar also highlights how trust directly influences profitability through the lens of attention. When trust declines, attention fades — and with it, business value. His reflection extends beyond compliance, serving as a universal principle that applies across all industries, including the regulated gambling sector.
"The regulated gambling industry can be seen as a competition for human attention," Dzangar notes, emphasizing that companies today compete not just with each other but with every activity that can capture people’s focus — from sports to hobbies.
By positioning attention as the currency of modern business, Dzangar presents a visionary perspective on how organizations can align compliance with innovation, long-term growth, and sustainability. His approach underscores that compliance is not a bureaucratic requirement but a strategic advantage rooted in ethics, trust, and clarity.
Dzangar’s Eventus International interview offers a refreshing and insightful perspective on the intersection of compliance, trust, and attention in the digital era.
To explore the full discussion and discover more of Dzangar’s expert opinions on financial innovation and industry leadership, read the full interview on Eventus International. For more thought-leadership updates and industry insights, visit our News and About pages.
