The industry recognition just keeps coming!
Endorphina is thrilled to confirm that we have been nominated in a very prestigious category in the upcoming iGaming News Awards 2026 for:
- Marketing Campaign of the Year – House of Roaches
Sponsored by GR8 TECH and set-up to celebrate excellence, innovation and leadership, the iGaming News Awards shine a spotlight on the last year’s standout industry achievements of operators, suppliers, technology providers, affiliates and service specialists.
With shortlists now revealed, it’s time to cast votes and all award winners will be confirmed at the iGB L!VE London event on July 1-2.
So what was it about our Roach Challenge that grabbed the iGaming News beady eyes?
Everything! Based on our knock-out boxing-themed insect fight Cockroach Fortune, the challenge we set to the public became a massive online – and offline - hit.
Having captured attention organically pre-ICE Barcelona, by creating a user-generated content (UGC) concept and encouraging peer-to-peer sharing, it took just 24 hours at ICE to get 100+ participants including operators, affiliates, providers, and iGaming media posting LinkedIn feeds filled with user-generated cockroach images!
Endorphina’s campaign concept even went beyond social media gaining news coverage before the exhibition started.
Industry media published their own articles about it purely because of its truly unique originality in a very competitive live sales events forum.
Roach Challenge certainly punches above its weight - so let’s see if these boxing bugs can thump their way to this award!
Voting Is Now Open!
Voting is for a limited unspecified time - and everyone is eligible to vote so don’t miss your chance to be counted!
Click HERE to cast your votes for Endorphina.
What These Nominations Mean to Us
Nominations in such a competitive area as campaign marketing will inspire us to keep pushing our creative, technical, business, sales, compliance – and don’t forget visitor entertainment! - buttons to the max.
Keep it up teams and thank you for everything.
Yes, it’s Endorphina in the Arena once again - let’s bring this award back to our own ring!
