Affiliates. (Don’t go yet. Stay with us!) Yes, Affiliate marketing is often looked on as a not so glamourous gaming industry necessity but for not for Endorphina’s very own Partnership Marketing Manager, Kseniia Korolchuck.
For her, it’s all about connection. In this exclusive interview with trusted casino review experts, Casino Online, Kseniia spilled the beans on dealing with partners of all shapes and sizes and working in a different type of casino-affiliate structure by adding the slot provider to the mix.
CONFUSION ILLUSION?
Kseniia kicked off with thoughts on the biggest misconceptions about Slot Providers and one unexpected lesson she learned about the iGaming world that still makes her smile.
“I realized that many people don’t see the difference between a slot provider and a casino... My goal isn’t to “steal” an affiliate from their favorite casino partners. On the contrary, we help them turn their traffic into revenue by providing creative campaigns with attractive slots.”
COLLABORATION FLIRTATION?
Our partner specialist also gave her select insights into what sets Endorphina’s approach apart from competitors in relationship building.
Highlighting that we are one of the few slot providers that work directly with affiliates she admitted to being constantly amazed by some of the creative ideas that partners come up with to attract traffic and build player communities.
“Because of this, we strive to be very flexible and tailor deals to each partner, offering ideas that fit their specific project. We’re always open to discussing new concepts, and if they align with our marketing strategy, we’re more than happy to get involved.”
DEAL OR NO DEAL?
An intriguing question arose regarding the selection and onboarding of new affiliates for promoting our slots and games, and it’s how it done.
Kseniia revealed that she has a certain level of steps that new affiliates must match to be an Endorphina fit.
“First, get familiar with the project and its requests, then analyze the traffic sources to see if they meet our standards. We then share our vision for the partnership, if we have any ideas, and discuss the terms to see if they align with our criteria and marketing strategy.”
She also went on to say that Endorphina rarely sign long-term deals right away, preferring to start with a 1- or 2-month test period to make sure both sides are comfortable.
“I believe this is a true win-win approach for us,” she added.
This very enlightening interview also went into key metrics to measure affiliate success, the tools and resources Endorphina offers affiliates, and the best ways to build long-term loyalty with affiliate partners – as well a look into future trends she believes Providers should be aware of.
Oh, and to recharge and bring fresh energy to the role, she loves swimming in the pool in the evenings!
And what’s one piece of valuable advice for future iGaming marketers?
“Building something new and earning authority and trust takes time. Give yourself and your team the time and resources, work hard and everything will fall into place!”
If you want to learn more about the subtleties of affiliate partnerships, check out Kseniia’s full Casino Online interview here.
