When leading news movers and shakers, igamingexpert.com, part of SBC Media, claim that entertainment and iGaming are synonymous within the industry and want to know if players see it the same way, who better to ask than Endorphina’s very own COO, Artyom Moskvin?
With big brands such as Netflix, Instagram and TikTok now true challengers for game player ‘me’ time, did Artyom think that the competition was more than just those heavyweights?
It seems that an entertainment war is waging for users craving instant gratification, and the COO suggests that iGaming brands could perhaps be tunnel-visioned at times. This, he says, is due to the fact that there are other major factors preventing them from truly being viewed as ‘entertainment’.
“The primary challenge facing the iGaming sector is a persistent focus on transactions and financial outcomes rather than user experience. While entertainment brands successfully build emotional connections through ecosystems, personalization, and content, operators often prioritize acquisition bonuses and short-term conversion.”
This is not helped by a major clampdown being imposed on the online games industry across a number of jurisdictions.
This, in turn, introduces a number of unwelcome issues in the iGaming lobby leaving a perception that big brands cash in, while gaming companies don’t. Artyom told it as it is.
“Strict regulations limit how iGaming brands can tell stories and communicate, a restriction that does not apply to traditional entertainment brands.”
So, what about the road Endorphina will take, with the company keen to lean on the original idea that gave it its name and release the endorphins of players everywhere?
Artyom stated that the award-winning brand does like to challenge itself with unconventional theories – including potentially exciting player-versus-player experiences, because innovation starts by experimenting with traditional formats.
“Endorphina’s strategy is to balance the timeless appeal of classic slot experiences—which evoke nostalgia and familiarity – with continuous innovation through fresh mechanics, engaging gameplay, and premium visual design. The company is people-oriented, maintaining close relationships with players through community building and active feedback loops.”
With more thoughts and opinions on revolutionary matters like increased personalization, gambling content on streaming platforms, and video gaming, read the full iGaming Expert interview with Artyom Moskin here.
