Jan Urbanec, our CEO here at Endorphina, just had an exciting interview with Focus Gaming News to talk about all things Endorphina. He goes into detail about what we envision for 2023, how we measure customer experiences, what to expect at our stand at ICE London, entering new iGaming markets, and much more. Interested to hear it straight from the CEO himself? Dive into the full interview below:
Focus GN: You've described 2022 as all about big challenges. With this in mind, how do you imagine 2023 to be?
Jan: As you can imagine, 2022 was not only hard on our team performance, but also on our company expenses as an online casino software provider. However, the amazing performance of our games from previous years created a great source of revenue. Those were reinvested in a very fast manner to open as many doors as possible. A heavy investment is of course done with the goal of having a heavy profit. 2023 will be the year where all the efforts of the past year will be shown in numbers. We already see some highly promising numbers from markets like Italy and we are very optimistic about 2023 as a whole.
Focus GN: What challenges and opportunities does Endorphina find in terms of expansion to other markets? Do you already have a particular market in mind?
Jan: As an iGaming provider, you could say that the markets have a range of difficulties in terms of compliance. Some of them are more or less a technical project whereas other markets a legal one. The most challenging markets are both on a big scale. 2023 will be the year of the more challenging jurisdictions. Last year was a sprint and to get there as fast as possible. However, now we need to maintain and monitor any minor changes in each of the new markets we "conquered". So now we are switching back to a marathon pace :)
Focus GN: What are your expectations about the International Legislators’ Agenda?
Jan: We feel that the regulators are unfortunately a year or more behind in terms of what is happening in the market. A great number of jurisdictions are either updating or introducing new regulations. They are trying to do it very fast while not considering the realities. In the context of the current economic situation in the world, this will probably lead to a grey/black iGaming world in those jurisdictions. In some sense, the train left the station and everyone is trying to catch up.
Focus GN: What will ICE London visitors be able to find at your stand?
Jan: As always, Endorphina's game studio entertains online players and our business partners in real life. We strive to be a leading B2B solution provider for online operators while also making a memorable presence in reality. I do not want to spoil the surprise. We will have entertainment for you. And you are all invited to check out the performance at our Endorphina stand!
Focus GN: How do you measure Endorphina's customer experience? How does it impact the development process of new games?
Jan: We start with pure data – the number of spins, total bets, and the number of sessions. Then we deconstruct the numbers in a market concept and identify the performing games. What do they have in common? Math models, theme, sounds? What is the common factor? Also, the cool part is that we receive player feedback on our website. Sometimes players want to engage with us directly. We take those emails very seriously and discuss those actively. We may even take suggestions and include those in our new releases. So players may actually influence what game mechanic we use or what the next game theme will be.