An epic blast at ICE London 2020


  • ICE London 2020

  • ICE2020

We’ve just finished unpacking from being in London last week and we must say that the experience was positively EXPLOSIVE. Didn’t get the chance to attend this year? Don’t worry, here’s our short overview of what happened at ICE London 2020.

Each year, we look forward to bringing and presenting our latest games in London, along with our new achievements and most importantly, lots of fun and pure entertainment.

This year, we went a little beyond our normal game presentation. Our newest Cash Tank slot was revealed at ICE 2020 not only as a game, but with the real 17-ton Major Cash Tank himself. Our visitors could take photos with our tank with Instagram filters and chill inside of it with some tasty drinks.

If you think that bringing our 17-ton tank was memorable, we really wanted to make it unforgettable by having our tank shoot out real cash every single hour! Yes, real cash and hundreds of USD were being shot from the cannon for our visitors to grab and take home.

Some insights that some of our visitors shared with us:

“I wasn’t expecting it at all! I was standing and talking with the manager, and all of a sudden, lights started blinking. A countdown started and in a second I could see hundreds of dollars flying from the gun of the tank. I thought that it was just supposed to be a decoration. It was impressive.”

And if all of this wasn’t enough, we’ve also brought our famous wheel of fortune to ICE so that our visitors could take home even more prizes. Of course, we’ve created new designs of our famous socks. This time, they were inspired by our online casino games Minotaurus, Lucky Streak 3 and of course our newest addition Cash Tank. We hope it will keep our guests’ feet warm with cool memories from this year’s ICE.

ICE 2020 was a memorable one not only when it comes to fun, but also for business. Endorphina's team had tons of meetings, and as we’ve heard, they could lead to many new collaborations! Our account team shared that they created strong and impressionable relationships with clients while our marketing team took part in several interviews about our future plans to notable media partners.

With overwhelming amounts of positive feedback, we’re fueled to keep creating and don’t plan to stop anytime soon. Interested in what we have planned for this new year? Follow us on social media, subscribe to our newsletter, stay tuned because you definitely don’t want to miss out  :)

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