Make no mistake about it. The industry definitely knows who we are in 2026!
Endorphina is proud to share that we have been nominated in TWO impressive categories in the upcoming EGRB2B Awards 2026 for:
- Marketing Campaign of the Year
- Team Achievement Award
To be held in June in London, UK, the 17th EGRB2B Awards (eGaming Review B2B) celebrates and recognises the leading service providers driving the iGaming industry, rewarding those who constantly break new ground in creativity, show outstanding reliability, and raise the bar for client service.
Both categories Endorphina has been nominated in are new for 2026.
The Marketing Campaign of the Year rewards the supplier or service provider that has provided the most innovative and creative in-house marketing campaign over the past year.
To win, judges will look at the innovation and effective use of marketing channels to deliver an increased ROI due to its impact.
Key criteria include the campaign’s commercial success, its originality and creativity, measurable results in acquisition and revenue, and clear evidence of achieving core objectives while strengthening brand values.
So, what campaign did we impress EGR with? Roach Challenge of course!
As we already know, a new top-level online slot game became the foundation of the campaign with the knock-out boxing-themed insect fight Cockroach Fortune.
It was then over to ICE Barcelona to see it in action.
We had already achieved our objectives of gaining attention organically before ICE by stimulating user-generated content (UGC) and peer-to-peer sharing in merging the brand, the new game and the event into a single unified story.
Then, within 24 hours at ICE, 100+ participants, including operators, affiliates, providers, and iGaming media, posted LinkedIn feeds filled with user-generated cockroach images.
Endorphina’s campaign concept even went beyond social media, gaining news coverage long before the exhibition started, with industry media independently publishing articles about it entirely on its own merit.
Roach Challenge, therefore, has easily met all the necessary EGR requirements - and the rest - so let’s see if these bugs can burrow into their trophy cabinet next!
The Team Achievement Award recognises the team who have worked in close collaboration to demonstrate innovation, forward-thinking, and a dedication to delivering exceptional marketing campaigns over the past 12 months.
The winning team will show a genuine passion for their brand, an innovative use of emerging technologies, data analytics, and marketing strategies to drive growth, along with a strong understanding of current safer gambling regulations and industry developments.
Endorphina feels that our team has matched all these requirements, and more, and the fact that we have been selected and nominated from hundreds of entries means we’re already very much on the judges’ radar.
How to Win
While there is no public voting, a team of independent, external judges is especially selected each year to bring a diverse range of in-depth iGaming expertise to the judging process and are each allocated categories relevant to their specific market knowledge.
What These Nominations Mean to Us
Winning a prestigious EGRB2B Award will not only reinforce our growing reputation as an industry leader but will further strengthen our reputation, opening more new business opportunities all over the iGaming globe.
But it’s the people that make us who and what we are. Nominations like these for our sheer creativity reaffirms our clear direction and showcases the exceptional talent and dedication of our teams across every area of the business.
And we know that we will keep pushing those creative and technical limits to the max and keep pressing the right buttons to deliver what every player, as well as operators and affiliates, wants to see.
Once again, it’s Endorphina – in the Arena!
Keep it up, guys, and thank you again.
