Sisters are doing it for themselves at Endorphina!
We’re thrilled to announce that we were shortlisted in the WiG (Women in Gaming) Diversity Awards 2026 for:
- Marketing Campaign of the Year: House of Roaches
- Young Leader of the Year (Supplier): Irina Veselkova
The WiG Diversity Awards are designed to allow employers to recognize wellbeing and diversity within their organization and the contribution it has to the success of their business, whether it's individuals or company campaigns.
With no public voting, all judges are allocated categories, which are allotted to their skills, experience, and knowledge within those given categories. The awards ceremony will be held on June 12 at The Savoy Hotel, London.
The Marketing Campaign of the Year award is given to an organization that has made an outstanding, purposeful, and truly meaningful marketing campaign to promote the values of diversity, equality, and inclusion within the workplace over the past 12 months.
So, what campaign stood out for the WiG team? Our Roach Challenge of course!
Based on our knock-out boxing-themed insect fight Cockroach Fortune, the challenge became a massive online – and offline - hit.
We had already achieved our objective to capture attention organically pre - ICE Barcelona, stimulating user-generated content (UGC) and encouraging peer-to-peer sharing, then within 24 hours there, 100+ participants including operators, affiliates, providers, and iGaming media posted LinkedIn feeds filled with user-generated cockroach images.
Endorphina’s campaign concept even went beyond social media, gaining news coverage before the exhibition started, with industry media independently publishing articles about it purely because of its truly unique originality – and the diversity, equality, and inclusion in every aspect was certainly noticed.
Roach Challenge, therefore, has hit WiG requirements big time - so let’s see if these boxing bugs can punch their way to this award next!
The Young Leader of the Year award goes to an individual under the age of 30, or who turns 30 in 2026, who has progressed rapidly through their career and demonstrated business value and innovation through their hard work and endeavor.
This includes successfully deploying technologies, improving how they work, and delivering effective technology strategies, creating value for business, efficiency, services, and cost savings.
It also includes driving new innovation in the industry (such as in Marketing) and/or furthering all these areas of knowledge for the company they work in.
Step up Endorphina’s Head of Marketing, Irina Veselkova, who has met all these requirements – and the rest. No more needs to be said.
What These Nominations Mean to Us
Being recognized in this highly respected industry platform is yet another Gold Star for Endorphina.
The WiG Awards for diversity, equality, and inclusion prove that Endorphina really does value every type of person, no matter their background, gender, race, or religion, and as long as they enjoy working in this amazing industry for this fabulous company, then everything they do is welcome.
And you know the song by now - it’s Endorphina in the Arena!
Let’s keep these nominations coming in 2026, and yes, we promise not to do any more awards cabinet jokes! Thank you all.
