The Top Performing Slot Providers in Asia
The entire igaming industry has been expanding rapidly – but in Asia, it’s another story completely. The igaming sector in that part of the world is exploding and is currently hotter than ever, with 10 of the world’s largest casinos being based in Asia. It is no surprise, however, with its speedy technological innovations and game culture. For gaming, the estimated gambling revenue for Macau in 2015 was more than $28 billion! With this, it has got us wondering how slot providers can get their products involved in this market. What does it take to be a top performing slot provider in Asia?
1. Target Your Audience Accordingly
The top performing slot providers in Asia are not necessarily the top providers in other countries or overall the best. What creates and sustains success is to target your audience by catering to their interests and learning about what works. This leads us to our next point.
2. Research Your Audience
Understand that each country (especially in Asia) works differently with their own unique perspectives and cultures. For example, some provocative content or graphics may allure Western cultures while scaring away more players from the East. Some countries may prefer more payment methods or game options while other countries may prefer simplicity or what has been around the longest.
3. What Games Are Popular?
This goes hand in hand with researching your target audience, in this case, Asia. To be a top performing slot provider, what games should you be putting out? According to gamblingsites.com, the 6 most popular games in Asia are as follows:
- Sic Bo
- Pai Gow Poker
With such a high demand in the igaming industry, there’s a lot of opportunity to build and custom your games to be accepted and enjoyed by players worldwide. However, to be a successful slot provider in Asia, it’s important to keep focus on your specific target countries and research their own laws and cultures as well.