We’ve got a box-office hit!
Endorphina is proud to announce that we have been shortlisted for the EGR Operator Awards 2026 for the prestigious:
• Marketing Campaign of the Year B2B – House of Roaches
The awards, to be held at one of London's most iconic venues, the Roundhouse, on November 24, celebrate the operators, affiliates and suppliers whose vision, creativity and ambition continues to elevate and inspire the iGaming industry.
The Marketing Campaign of the Year B2B award, new for 2026, rewards the supplier who impressed with the most innovative and creative in-house marketing show over the past year.
To win, judges will look at the innovation and effective use of marketing channels to deliver an increased ROI thanks to its impact.
Key criteria include the campaign’s commercial success, its originality and creativity, measurable results in acquisition and revenue, and clear evidence of achieving core objectives while strengthening brand values.
What Impressed EGR about Endorphina's Roach Challenge?
Let’s just say everything! Based on our knock-out boxing-themed insect fight game Cockroach Fortune, the challenge we set for the public became a massive online – and offline – hit, in every meaning of the word.
Having captured attention organically pre-ICE Barcelona earlier in the year by creating a UGC concept encouraging peer-to-peer sharing, it took just 24 hours at ICE to get 100+ participants, including operators, affiliates, providers, and iGaming media, posting LinkedIn feeds filled with our cockroach images!
Endorphina’s campaign concept even went beyond social media, gaining news coverage before the exhibition started.
Industry media published their own articles about it purely because of its truly unique originality in a very competitive live sales event.
How Can Endorphina Win This Award?
While there is no public voting, the EGR Operator Awards are judged by a panel of seasoned, independent industry experts, combining deep sector knowledge with a commitment to fairness and integrity.
With independent adjudication by Deloitte and virtual judging for headline categories, the process goes beyond box-ticking, highlighting the operators and affiliates truly shaping the future of iGaming.
What These Nominations Mean to Endorphina
Winning a prestigious EGR Operator Marketing Campaign Award will further strengthen our reputation as a growing industry leader, opening more new business opportunities all over the iGaming globe.
But it’s the people that make us who and what we are. Nominations like these for our sheer creativity reaffirm our clear direction and showcase the exceptional talent and dedication of our teams in every area.
So please keep pushing those creative and technical limits to the max and keep pressing the right buttons to deliver what every player, as well as operators and affiliates, wants to see.
Once again, it’s Endorphina – in the Arena!
We are as pleased as ‘punch’ that House of Roaches is in the ring - so let’s see if these boxing bugs can thump their way to this award!
What Awards Have Endorphina Won?
To learn more about Endorphina, including our awards, game portfolio, years of experience, partnerships, and other key company statistics, visit our About Us page.
To learn more about the gambling software provider Endorphina, visit our games page for more information and try our free demo slots online.
